Enable Google AdWords Tracking

Google AdWords is a tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. 

How to enable Google Adwords

AdWords conversion tracking shows you what happens after a guest clicks on your ads – whether they purchased an experience or not.

To enable Google Adwords Tracking for your account you will need to supply the required AdWords Conversion ID and Conversion ID.

Log in to your Adwords Account and click the wrench icon on the top left.

  • Either select a conversion action you have previously set up or create a new conversion action
  • Make sure to set: Use different values for each conversion to accurately track purchases
  • When prompted to select a Tag Setup option, choose: Install the tag yourself
  • There you will find your Account ID (example: AW-123456789) and Conversion ID (example: 3gteCSWG5n2QlrvBmgZ).

What is tracked

When a guest completes a transaction, we notify your Google Adwords Conversion about it and include the total value of the experience, the currency used, and the unique ID of the transaction.

Contact your Account Manager if you would like to activate this integration on your AnyRoad account. If you wish to use an Analytics Solution we do not natively support please send the required information and/or scripts our way. 

If you have any additional questions, you can contact our Customer Experience team at support@anyroad.com.

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