Enable Facebook Pixel Tracking

What is Facebook Pixel

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.

Required Information

To enable Facebook Pixel Conversion for your account you will need to supply the required Facebook Pixel ID

To find it:

  1. Go to your Pixels tab in the Events Manager.
  2. You will find the basic information of your pixel. The ID is at the left top. If you do not have a Pixel, go ahead and create one.

What is tracked

When a customer completes a transaction, a Purchase event is sent to your Facebook Account that includes the total value of the experience, the currency used, and the unique ID of the experience as well as basic customer information.

If you wish to use an Analytics Solution we do not natively support please send the required information and/or Scripts our way.

In order to activate this integration on your AnyRoad account, you need to contact your Account Manager or the Customer Experience team to help you set it up.

If you wish to use an Analytics Solution we do not natively support please send the required information and/or Scripts our way. 

If you have any additional questions, you can contact our Customer Experience team at support@anyroad.com.

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