Enable Facebook Pixel Tracking
To enable Facebook Pixel Conversion for your account you'll need to supply the required Facebook Pixel ID
To find it:
- Go to your Pixels tab in the Events Manager.
- You will find the basic information of your pixel. The ID is at the left top. If you don't have a Pixel, go ahead and create one.
What is tracked
When a customer completes a transaction, a Purchase event is sent to your Facebook Account that includes the total value of the experience, the currency used and the unique ID of the experience as well as basic customer information.