COVID-19 Reopening Considerations Checklist

As the world slowly starts to reopen following the COVID-19 pandemic, AnyRoad has put together some operational suggestions that you can use to ensure a safe and seamless reopening process. 

Operations

• Follow local ordinances and requirements.
• Make experience check-ins contact-free using Apple Wallet and e-ticket QR scans.
• Require online or QR-based registration and payments to reduce in-person transactions.
• Update experience schedule to allow time to disinfect spaces and allow physical distancing.
• Set up physical spaces (classrooms, visitors centers, tasting rooms) to ensure ample distance between people
• Reduce experience group size limits
• Diversify experiences to include Private, By-Request, and Online experiences and adjust prices accordingly
• Consider alternatives to shared touchpoints (e.g. glassware, tools, or utensils) to minimize contamination
• Utilize outdoor spaces and contact-less pickups for products and experiences where permitted
• Update the physical flow of experiences to maximize Guest distancing

Configurations

• Update Experience descriptions to include precautions taken during the experience (e.g. mask, hand sanitizer, glassware) and to proactively set Guest expectations
• Rewrite Guest confirmation emails with reminders about health & safety
• Update Guest checkout questions to include email opt-ins as well as health & safety questions
• Add a waiver to Guest checkout, releasing brand liability and ensuring Guest is aware of any new policies
• Update post-experience questions to gain Feedback about Guest perception and overall safety
• Revisit add-on options and pricing, consider selling extra masks, take-home glassware, etc.
• Add Guest self-reschedule option to encourage guests to reschedule if they feel unwell or if travel is disrupted
• Update cancellation policy to be Guest-friendly; encourage Guests to reschedule if they feel unwell

Marketing and Communications

• Coordinate with Marketing on communications & newsletters to promote re-opening and the safety measures taken to protect Guests and Team Members
• Plan campaigns to the email list 
• Leverage discount codes and promotions to drive Guest traffic in near-term following re-opening
• A/B Test different types of experiences (e.g. online vs. in-person) to measure Guest satisfaction and other KPIs
• Offer branded merchandise like masks and hand sanitizer for Guests and Team Members
• Collect email opt-ins on Guest checkout
• Leverage guest location data to target local guests for on-site experiences, and distant guests for online sessions